Say what??
Krispy Kreme launches whole wheat doughnut.
Krispy Kreme Doughnuts Inc., still recovering from the low-carb diet craze that starved the company's earnings, unveiled a whole wheat doughnut Monday.
Well, I, for one, DO NOT welcome our whole wheat doughnut overlords. Is nothing sacred??
UPDATED for non-registration link.
Oh, man, that is so going into Food News on Wednesday!
Posted by: KathyF | Monday, 26 February 2007 at 03:18 PM
Hi, KathyF! I've been so busy lately, but I'll be sure to drop in and see what you're cooking up this Wednesday. Also, I really think folks like Krispy Kreme should just own their fatty saturated high carbness and be done w/ it. It's not like I've ever been confused on the point that brussels sprouts are better for me; it's just that every once in a while, life calls for a doughnut. I mean, really.
Posted by: arse poetica | Monday, 26 February 2007 at 03:44 PM
Holy moley, I saw this at the store Saturday morning and almost bought one, but thought otherwise. I had no idea I was witnessing the birth of a new donutform.
Posted by: Justin | Monday, 26 February 2007 at 04:17 PM
Oh yeah, here's more on the so-called "Atkins-craze" that did Krispy Kreme in: Kremed!
Posted by: Justin | Monday, 26 February 2007 at 04:21 PM