We Love Our Advertising Masters
You bastards!
US Airways to Place Ads on Air Sickness Bags.
US Airways wants to make the most out of a nauseating situation.
The Tempe, Ariz.-based airline plans to sell advertisements on its air-sickness bags - those pint-sized expandable envelopes tucked between the in-flight magazines and safety cards.
"They're in every back seat pocket," said US Airways Group Inc. spokesman Phil Gee. "We figure while it's there, why don't we make it multipurpose?"
Passengers should see the new, commercialized sickness bags in September, he said.
The ads are just the latest initiative the company has used to squeeze out a bigger profit.
America West, which combined with US Airways last year, had the first advertisements in the industry on tray tables, the first airline gift cards and the first in-flight meals for sale.
"Little things like that work," said Michael Boyd, president of the Boyd Group, an aviation consulting group in Evergreen, Colo. "Barf bags have a lot of shelf life - people aren't barfing as much in planes as they used to."
Well, I may just start.
don't be doggin' the family business!
Posted by: smalls | Friday, 21 July 2006 at 01:46 PM
Prevent the need: ginger prevents motion sickness.
Posted by: David | Saturday, 22 July 2006 at 04:09 AM